Growth despite crisis
Two oil crises, currency turmoil and inflation dominate the Danish economy in the 1970s. Nevertheless, Troldtekt, which still goes by the name of A/S L. Hammerich & Co., manages to invest in new facilities and stimulate growth.
In 1974, A/S L. Hammerich & Co. moves its storage facilities on Vestre Ringgade to a 50,000-square-metre plot on P. O. Pedersens Vej in Skejby, a suburb in the north of Aarhus. With a modern warehouse stretching 117 metres in length and 42 metres in width, and a total investment of 9 million kroner, the company is geared for the future.
Drama in Troldhede
The 1970s are also an eventful decade at the company’s production plant in Troldhede. In 1974, the company adds a new extension to the factory, while strengthening its marketing efforts. In 1977, however, an intense fire erupts at A/S Troldhede Pladeindustri, and the old factory section is consumed by flames, the result of arson. Fortunately, the factory is well-insured, which means it is soon possible to resume production.
From grey to white cement
In the late 1970s, A/S L. Hammerich & Co. acquires the know-how to produce wood wool based on white cement. Until then, panels have been produced using grey cement only, but the white cement makes it possible to produce “light natural” Troldtekt panels. It also paves the way for using Troldtekt in, for example, schools and institutions, which welcome the light-coloured wood wool.