Digitisation and the financial crisis were a bad cocktail for the printing industry. Most printers in Denmark had to close down in the years that followed, but focusing carefully on sustainability ensured KLS PurePrint’s survival.
“The financial crisis was followed by a growing environmental awareness, and it made a lot of sense for us to ride the wave,” says Kasper Larsen, managing director of KLS PurePrint.
Therefore, KLS PurePrint set itself the goal of becoming nothing less than the world’s greenest printing house, and in 2015 they were able to celebrate Cradle to Cradle certification at Bronze level.
Platinum in renewable energy
Shortly afterwards, in 2016, the Cradle to Cradle certification was raised to Silver – which is the same level as Troldtekt. Working together made perfect sense, and KLS PurePrint now produces all our brochures and other printed matter.
“Sustainability is part and parcel of everything we do, and our certification is proof that the printed matter we produce for our customers does not cause pollution, nor is it a drain on the Earth’s resources. On the contrary, it can be returned to nature’s own cycles. This means that the printed matter is neither unhealthy for humans nor the environment,” explains Kasper Larsen.
KLS PurePrint is quite special in that the company can is also one of only three companies worldwide with a Platinum certificate within renewable energy, which is one of the five Cradle to Cradle criteria.
“This is because all the energy we use is supplied from wind farms or counterbalanced by wind power production, because all the company’s vehicles are electric, and because we have developed a previously unseen analysis model which calculates the printed matter’s CO2 consumption from raw material to delivery,” explains Kasper Larsen.
From Silver to Gold
In spite of the impressive certifications, KLS PurePrint has by no means reached the end of its sustainable transformation. Cradle to Cradle certification requires continuous improvements to be made to both products and production processes – and KLS PurePrint is already moving ahead. Kasper Larsen hopes that the printing company will be Gold-certified in 2019.
“We have already launched a number of initiatives that will hopefully help us to achieve Gold certification. We’re focusing, in particular, on climate-friendly transport and chemical-free products, among other things by contributing to the introduction of electric cars, more bicycle paths and the development of chemical-free printing plates,” explains Kasper Larsen.