CSR crosses boundaries

With Sweden and Germany as new domestic markets, it has been natural for Troldtekt to extend its CSR activities to these two countries. In practice, we have chosen to support measures that benefit society and which are in line with our own business goals.

With Sweden and Germany as new domestic markets, it has been natural for Troldtekt to extend its CSR activities to these two countries

Troldtekt has accelerated its international growth significantly. Therefore, we extended our CSR approach in 2018 to include support for CSR measures on our two new domestic markets: Sweden and Germany.

“In Denmark, Troldtekt is a pioneering medium-sized company working with sustainability. Our goal is that we come to play the same role in Sweden and Germany, "says Peer Leth, CEO at Troldtekt A/S.

“We want to influence the development of the circular economy, because we are convinced that this approach will become a crucial competitive parameter for manufacturers in the construction sector. The Cradle to Cradle concept is also gaining ground in Sweden and Germany, and it is only natural for us to support organisations in both countries that are working to promote the concept,” he adds.

Transparency and documentation
Most of Troldtekt’s CSR investments are made in the company’s production in Troldhede. Since 2015, more than DKK 100 million has been spent on modernising the existing factory, and from the beginning of 2019 we have doubled capacity with a brand new production line at a cost of DKK 180 million. The massive investments mean that it now takes significantly fewer resources to produce each square metre of Troldtekt than just a few years ago.

“Our sustainable principles and the use of local raw materials also benefit the international markets. Full transparency and detailed documentation are top priorities in our contribution to sustainable building,” says Peer Leth.

He adds that transporting goods to the new markets is a challenge, and one that Troldtekt is focusing on:

“Transport impacts our sustainability performance, and this is one of the reasons why we’re focusing on our neighbouring countries. In Sweden, our start-up activities have been concentrated in the south-western part of the country, while in Germany our focus has been on sales in the north of the country as well as central Germany. In this way, we are building up our exports region by region; this minimises transport and helps us achieve a number of logistical advantages. 

Responsible values pay off
The philosophy of benefitting both society and our business is at the core of Troldtekt’s CSR work – also outside Denmark.

“We’re acting responsibly, because it pays to do so. Perhaps not tomorrow or the next year, but definitely in the long term. We are therefore investing in helping architects to see the benefits of choosing Cradle to Cradle-certified products. This is also why we support competitions which encourage design and architecture students to think innovatively. Innovation is an important value for Troldtekt, and the students are our potential future customers,” says Peer Leth.

With Sweden and Germany as new domestic markets, it has been natural for Troldtekt to extend its CSR activities to these two countries

Cradle to Cradle e.V. (Germany)

The German NGO works to promote the circular economy and the sustainable Cradle to Cradle concept throughout Germany. Its many activities include a congress, an academy, a professional forum and an annual ‘action week’ with a range of initiatives.

Cradle to Cradle e.V. has more than 30 regional groups, more than 700 active members, and a partner group of companies that Troldtekt joined in 2018. The partners financially support the NGO’s efforts to promote Cradle to Cradle – a natural step for Troldtekt, as we have been working strategically with Cradle to Cradle since 2012 in our business and in our products.

With Sweden and Germany as new domestic markets, it has been natural for Troldtekt to extend its CSR activities to these two countries

Cradlenet (Sweden)

In Sweden, the circular economy has strong backers.

Cradlenet offers inspiration and knowledge sharing across companies, organisations and people. The NGO is based in Stockholm and has regional offices in Umeå, Malmö and Gothenburg.

As a member of the organisation, Troldtekt supports Cradlenet’s work. This is completely in line with our strategy – that information about the circular economy should reach as many people as possible in Sweden, which is one of our new domestic markets.

With Sweden and Germany as new domestic markets, it has been natural for Troldtekt to extend its CSR activities to these two countries

SCHULBAU competition (Germany)

At the large SCHULBAU fair for investments in educational building which was held in Hamburg in January 2018, Troldtekt was the main sponsor for a competition for architectural students. Here, mixed teams from several universities in Hamburg competed to plan a specific school project.

With our sponsorship, we gave tomorrow’s architects an opportunity to test their skills on a real school building project.

With Sweden and Germany as new domestic markets, it has been natural for Troldtekt to extend its CSR activities to these two countries

Troldtekt Award (all markets)

In 2018, and for the fifth time, Troldtekt invited design and architecture students from all over the world to participate in the Troldtekt Award competition. The purpose of the competition is to invite talented architects to submit proposals for new and innovative ways of using our acoustic panels. Two well-known architects assessed the entries – and EUR 5,000 was awarded to the winning project.

Innovation is one of Troldtekt’s core values, which is why we also want to support innovation among talents. At the same time, the competition enables us to enter into dialogue with tomorrow’s architects in new markets.