A grocery shop can be very important for a small village community. It inevitably becomes an informal meeting place for the locals. A place where you can collect medicines and packages. And it offers the possibility of part-time jobs for young people in the village. A good, local grocer is high on the wish list of many Danish villages, and Troldhede was no exception.
The local community therefore keenly backed the ideas of establishing a modern grocery shop as a replacement of the former grocer. The old shop building was demolished, and on 1 September 2018 a new shop in the Min Købmand (My Grocer) chain opened in brand new premises in Troldhede. Beside the shop is a petrol station.
“It means a lot for people that they have somewhere to shop, and by building a modern shop, we have found a solution that will last for many years. Now, there is no need for families with young children and commuters to shop elsewhere, as the new shop stocks a wide range of groceries. It is also a huge benefit for the elderly who are unable to travel by bus to nearby towns,” explains Mathias Bjerg Kristensen, who runs Min Købmand in Troldhede.
Natural to contribute
The new grocery shop is partly financed by local people buying shares in the venture. Troldtekt also bought shares in the shop to help provide the funds needed to establish the new store. In addition, we have sponsored acoustic ceilings for the whole shop, and we buy groceries locally to the extent possible.
“Without local support, it wouldn’t have been possible to open a shop in Troldhede. It has been absolutely essential that the entire community – both citizens and businesses – has backed the project, because it takes a lot of willpower and commitment to run a shop in a small village. Things don’t happen by themselves out here. If people don’t choose to shop locally, then the project is doomed to fail,” says Mathias Bjerg Kristensen.
Troldtekt has been producing cement-bonded wood wool in Troldhede since 1935, and following recent growth and expansion, our factory takes up even more space in the village. Several of our employees live in the village, and we make a point of playing our part in local initiatives.